We are meaning making beings and we tell stories to understand the world and connect to other people.

Using descriptive language is the most effective and enduring way to relate to other people, and it is a skill that can be easily developed. Through individual consultation, group workshops or event speaking, we will introduce and deepen the most effective educational, leadership and parenting skill ever known - storying.  

Storytellers tell stories that are already created. When we "story" we create the stories while we tell them. Storytelling and Storying are both powerful skills, but they are distinct in their function and practice.


How can storytelling help you?

Learn to teach the way the brain was made to understand. No neuroscience necessary - we all love stories and attend to them naturally. Learn to teach everything from long division to microbiology with story. 

Change undesirable behavior.  Learn to find the source of challenging dynamics and use story to transform it. Essential at bedtime, in the classroom, or during the weekly staff meeting.

Find the courage to tell the truth.  Whether you’re someone needing to have a challenging conversation with a loved one, or a manager delivering difficult news to the team, or a citizen meeting with a public official, stories can relate hard truths gently and deeply.

End tedious explanations and lecturing.  Descriptive language engages the audience - from toddlers to staff to town meeting attendees. Learn to be compelling and engaging through stories.

Maximize recruitment and buy in.  Stories are the quickest way to connect to people and get them invested in the mission. Use stories to grow your teams and communities and dial up enthusiasm to new levels.

Create empathetic interactions.  Storytelling naturally builds connection and understanding - especially with challenging personalities and hot topics. Learn to genuinely connect with colleagues, neighbors and family in deep and peaceful ways.


David Sewell McCann

Executive Director

In the past nine years, David has written and told over 1,200 original children's stories (the equivalent of 40 novels!) for Sparkle Stories. Out of his experience as an elementary school teacher and parent of two lively boys, he developed a method of intuitive, transformative storytelling, which he now shares with others through keynote speeches, workshops, podcasts, and online courses. He lives in Austin, Texas.

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Meredith Markow

Pedagogical Chair

In the past 30 years as a Waldorf Teacher and Educational Consultant, Meredith has been working in partnership with parents, teachers, educational support professionals and therapists to bring the best to and from the children in her care. She received a B.A. with a focus on child development and child psychology from the University of Michigan, in 1984, an M.A. Ed from Washington University in 1987. She earned her Waldorf Teaching Certificate from the Lehrerausbildung (Teacher Training) in Nuremberg, Germany in 1989, and she completed her formal teaching certification with The Enneagram Institute in 2014. Her work in the classroom and with individuals and groups is designed to help people of all ages to drop self-limiting beliefs and to live a more joyful and compassionate life.

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Cortney Dziak

Operations Chief

For the past 15 years, Cortney has orchestrated dozens of projects and events in the field of education. Facilitating professional learning conferences for thousands of educators, managing the development and release of effectiveness tools for teachers, and overseeing the production of stories, blog posts and projects for Sparkle Stories. Cortney keeps things smoothly sailing both for the How to Story staff and in her Austin home with her husband, daughter and menagerie of pets.

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